Hofer 50 Jahre TVC Framegrab 01

50 years of Hofer

April 2019
  • TVC
  • OOH
  • Online

HOFER has been there for its consumers for 50 years and is a reliable partner in their lives. Our task was to design a unique moving-image campaign that created an emotional attachment to the brand HOFER.


According to the motto: “What would our story be without your story”, an independent TV and online implementation – outside the classic HOFER campaign – was created and produced by OBSCURA. Our goal was to find a highly emotional approach and a new perspective. The commercial went on the air as a 40-second version on TV and as a long online version.

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