50 years of Hofer
HOFER has been there for its consumers for 50 years and is a reliable partner in their lives. Our task was to design a unique moving-image campaign that created an emotional attachment to the brand HOFER.
According to the motto: “What would our story be without your story”, an independent TV and online implementation – outside the classic HOFER campaign – was created and produced by OBSCURA. Our goal was to find a highly emotional approach and a new perspective. The commercial went on the air as a 40-second version on TV and as a long online version.