F List Lack Girl v07 RGB

Apprenticeship campaign

November 2020
  • Print
  • Editorial
  • Promotion
  • 3D
  • Foto

In times of Corona, how do you manage to create an apprenticeship campaign that is well received despite the distance? You find new ways!

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F List Metal Boy v05 RGB 1zu1
F List Lack Girl v07 1zu1
F List Furniture Boy v08 RGB 1zu1

We placed the apprentices themselves at the center of the campaign for F/LIST and made each of the 4 apprenticeship professions tangible with 360 degree videos experienced through VR glasses. The VR glasses were sent to the schools together with information material. In this way F/LIST was able to give potential applicants a comprehensive insight into their company and the advantages of the different apprenticeships. The VR glasses did not come back, but many applications did.


CGI Artist + Making of: Mladen Penev

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360° VIDEO