9Ö Years of Coke Austria
In 1929, Coca-Cola came to Austria and ever since, it has been firmly rooted in the alpine country. This regional attachment and the global core idea of the Coca-Cola brand were supposed to flow together to form a coherent 360° communication providing a perfect stage for the 90-year anniversary.
From the very beginning, Coca-Cola has represented open-mindedness, diversity and a feeling of “togetherness”. For this idea and feeling of inclusion, we created an anniversary campaign that got the slogan “Miteinand!” (“Together!”) and became the country’s most regional campaign – in the first quarter of 2019, it was also the most popular campaign. Apart from two TVCs and several online commercials, we launched OOH posters with the names of all Austrian communities, regionalized city lights, a packaging design that matched the campaign, a fresh interpretation of the Coke song, limited editions of cookbooks and a lot more.