Fanta goes dark. Suitable for the most frightening season of the year Fanta shows it’s creepy side. Got the guts to keep looking at this case?
The new Fanta Black Blood Orange and other Halloween designs bring the horror straight home. And we brought it to the online platforms of our target group. In addition to online videos, interactive scary postcards, spotify-spots and Instagram-activations, the campaign was one of the first in the country to focus on TikTok. Definitely one of our most terrifying campaigns.