Apart from five TV commercials for 2019 – with communication of the HOFER price – the campaign that was supposed to be created had to include product-related tandem ads and consistent communication in other advertising media.
In a charming way, the created stories show the advantages of the HOFER price. As if taken from real life. The campaign’s claim “Ganz Österreich weiß, am besten ist der HOFER-Preis” (“Everyone in Austria knows the HOFER price is best”) is a logical further development of previous campaigns. The TV commercials are supported by print subjects/leaflets, pre-rolls and online measures.