Volksbank TVC 4
VOLKSBANK

Hausbank

June 2019
  • TVC
  • Online
  • Print

According to the topic “House bank”, we were supposed to create a campaign to present Volksbanken in a new light. Progressive, modern and without forgetting to put people in the center. As long-time brand ambassadors, the ÖSV ski jumpers were once again used within the campaign.

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In the past years, the ski jumpers were the main element of communication. This time, we went a different way and added real people and real needs. With the slogan “All das macht eine Bank zur Hausbank. Ihrer Hausbank” (“All of that makes a bank a house bank. Your house bank.”), we communicated the advantages and USPs in a TVC, various online videos as well as in ads.

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