According to the topic “House bank”, we were supposed to create a campaign to present Volksbanken in a new light. Progressive, modern and without forgetting to put people in the center. As long-time brand ambassadors, the ÖSV ski jumpers were once again used within the campaign.
In the past years, the ski jumpers were the main element of communication. This time, we went a different way and added real people and real needs. With the slogan “All das macht eine Bank zur Hausbank. Ihrer Hausbank” (“All of that makes a bank a house bank. Your house bank.”), we communicated the advantages and USPs in a TVC, various online videos as well as in ads.