„Steuer. Deine Zukunft.“
Motivating young people to take an interest in careers as accountants or payroll accountant in tax consultant offices – a real challenge.
According to the campaign’s motto “Damit hättest du nicht gerechnet” (“You hadn’t planned on that”), we created two commercials that attracted attention and focused on this message. The campaign relies on an unexpected presentation to make a clear statement in the end: “Echten Karrierechancen, die dich überraschen werden” (“Real career chances that will surprise you”). Apart from Austrian cinemas, the commercials can be seen on social media platforms. Furthermore, we implemented a print subject and a campaign landing page.