Pride Vienna 2019
Coca-Cola has always represented open-mindedness and diversity. As part of the EuroPride 2019, a Pride campaign was developed that caused a positive sensation.
Apart from a Pride design for Coke bottles, classic advertising measures and several online assets, a Ring tramway as well as the tram stop in front of Vienna's City Hall shine in the design of the Coke Pride campaign. This measure includes city light display cases with six real Coke bottles in the colors of the rainbow.