"Why should we sell you something you don't believe anyway?"
The new VOLKSBANK campaign is settling accounts - with empty promises and frippery that nobody needs. To focus on the most important thing: A team you can rely on!
There is a big difference between a telephone-hotline-voice and a bank consultant of many years' standing: trust. The new campaign shows VOLKSBANK as a bank that adopts the tried and tested in the latest technologies and knows that a well-coordinated team can achieve more.
The main component of the campaign continues to be the Ski-Jumping-Team Austria. But with an innovation: For the first time, women ski jumpers will also be part of the campaign - and that's good!